| Brand | JUHAYNA |
| Product/Service | FMCG |
| Entrant | MI7 Cairo, EGYPT |
| Category | Drinks |
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Entrant Company
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MI7 Cairo, EGYPT
|
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Advertising Agency
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MI7 Cairo, EGYPT
|
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Media Agency
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STARCOM MEDIAVEST GROUP Cairo, EGYPT
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Production Company
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SILVER GREEN Cairo, EGYPT
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Brief Explanation
This campaign is a complete repositioning for the Zabado brand from a normal yogurt drink to a positive energy drink. It conveys the mental attitude of the youth in Post-Revolution Egypt. In a time of curfews, a time where drawing graffiti is a crime comes a brave new generation fending off everyday challenges breaking every rule in the name of freedom of expression.
For every big No… A bigger Yes.
Credits
| Tarek Montasser |
MI7 |
Chief Creative Officer |
| Andre Segone |
MI7 |
Executive Creative Director |
| Takki Askar |
MI7 |
Copywriter |
| Sharif Eissa |
MI7 |
General Manager |
| Farida Habib |
MI7 |
Account Director |
| Ahmad Diaa |
MI7 |
Account Supervisor |
| Shaimaa Shahin |
MI7 |
Agency Producer |
| Marwan Hamed |
Silver Green |
Director |
| Yves Senaoui |
Silver Green |
Director Of Photography |
| Ayman Naguib |
Silver Green |
Executive Producer |
| Dina Shalaby |
Silver Green |
Producer |
| Amr Mokhtar |
Silver Green |
Line Producer |
| Waleed Hossam |
Silver Green |
Production Manager |
| Bassel Hossam |
Silver Green |
Art Director |
| Dina Nadeem |
Silver Green |
Stylist |
| Moustafa Sobhy |
Last Take |
Music Director |
| Zap Tharwat |
Silver Green |
Music Artist/Vo |
| Moustafa Fekry |
MI7 |
Editor |
| Ahmed Hafez |
Aroma |
Editor |