2015 Winners & Shortlists

ZABADO - SERIOUSLY YOUNG

BrandJUHAYNA
Product/ServiceFMCG
EntrantMI7 Cairo, EGYPT
CategoryDrinks
Entrant Company MI7 Cairo, EGYPT
Advertising Agency MI7 Cairo, EGYPT
Media Agency STARCOM MEDIAVEST GROUP Cairo, EGYPT
Production Company SILVER GREEN Cairo, EGYPT

Brief Explanation

Post revolution, a fresh spirit developed amongst the new generation. The TVC emphasizes the optimistic outlook that every youth lead their lives by. They are now balancing a life where all opportunities are not taken for granted; they work hard yet party hard. They seek freedom, yet contribute to their future. They seize every moment, Carpe Diem. They know the value of life, and consequently their philosophy of determination is reflected by wanting to change for a better future, however not letting go of the tiny influences that brighten their days. Zabado allows them to let out that bottled energy into contagious positivity, and write their own script of life.

Credits

Name Company Role
Tarek Montasser MI7 Chief Creative Officer
Andre Segone MI7 Executive Creative Director
Takki Askar MI7 Copywriter
Sharif Eissa MI7 General Manager
Farida Habib MI7 Account Director
Ahmad Diaa MI7 Account Supervisor
Shaimaa Shahin MI7 Agency Producer
Marwan Hamed Silver Green Director
Yves Senaoui Silver Green Director Of Photography
Ayman Naguib Silver Green Executive Producer
Dina Shalaby Silver Green Producer
Amr Mokhtar Silver Green Line Producer
Waleed Hossam Silver Green Production Manager
Bassel Hossam Silver Green Art Director
Dina Nadeem Silver Green Stylist
Moustafa Sobhy Last Take Music Director
Zap Tharwat Silver Green Music Artist/Vo
Moustafa Fekry MI7 Editor
Ahmed Hafez Aroma Editor