2015 Winners & Shortlists

Brief Explanation

Celebrity endorsements and personal visual identifiers are commonly used to attach a product proposition to the mindset of the audience - it’s a reflection of the product and selling a lifestyle. In order for us to promote the character of the 508 we wanted to establish our own personality and tone to represent it’s lifestyle. We wanted our persona to act as an enabler by using a series of reflective and personal, thought provoking messages - creating realism and intrigue to the campaign. A man of mystery and substance, he will stand for character within. He could make you question yourself and the choices you make. He’s calm, considerate, he has depth and versatility. Wise and knowledgeable, but casual in his ability, he knows the choices you make in life define you as a character. He is an every man. He appeals to all men. We want to know who he is and what he stands for. To promote the 508’s Character we chose 10 regional entrepreneurs and craft inspirators to reflect the 508’s characterful design, whose lives are driven by choices and whose individuality drives their art. They were our Characters in Others.