| Brand | JOYALUKKAS EXCHANGE |
| Product/Service | MONEY EXCHANGE |
| Entrant | SUTRAMAGNUS Dubai, UNITED ARAB EMIRATES |
| Category | Internet Film |
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Entrant Company
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SUTRAMAGNUS Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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SUTRAMAGNUS Dubai, UNITED ARAB EMIRATES
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Production Company
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FILMISUTRA Kochi, INDIA
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Brief Explanation
'We understand the value of money' is a film targeted to the millions of Asian labour force in the GCC for whom meeting expenses and saving money is an everyday struggle. This film projects's a real life situation in a labourers life to connect with them on a emotional level and reassures them that Joyalukkas Exchange understands how precious every penny is for them. The films objective is to connect with the TG on a emotional level to trust Joyalukkas Exchange for taking care of their money transfers to their near and dear ones.
Credits
| Syam Manohar |
Sutramagnus |
Chief Creative Officer |
| Sunil Damodar |
Sutramagnus |
Ceo |
| Rahul Padukone |
Sutramagnus |
Client Servicing Director |
Links
Entry URL