ABSURD MIX- HAIR-DRESSER COPY
Brand | MONDELEZ EGYPT FOODS |
Product/Service | FMCG |
Entrant | J. WALTER THOMPSON CAIRO Cairo, EGYPT |
Category | Foods |
Entrant Company
|
J. WALTER THOMPSON CAIRO Cairo, EGYPT
|
Advertising Agency
|
J. WALTER THOMPSON CAIRO Cairo, EGYPT
|
Media Agency
|
STARCOM MEDIAVEST GROUP Cairo, EGYPT
|
Brief Explanation
We wanted to launch a tactical campaign providing consumers with newer innovation in flavors, building on our platform:
1st: We created 2 40” online copies, using our platform, Nothingness is everything, presenting how crazy and innovative the 2 new flavors with mixed and irrelevant flavors, and further emphasizing on our platform in our prize, which was to travel to: Malaysia, Beni Sweif, & France
2nd: Building on our previous engagement idea, we developed an online game, to further emphasize on the innovative and irrelevant flavors.
Credits
Bassem Abdulghani |
MDLZ International |
Marketing Director |
Menna El Sweify |
MDLZ International |
Brand Manager |
Angelikey Atef |
MDLZ International |
Assistant Brand Manager |
Lucian Elgebely |
JWT Cairo |
Creative Director |
Ahmed Wahid |
JWT Cairo |
Art Director |
Malek Sharif |
JWT Cairo |
Art Director |
Heba Abdel Monsef |
JWT Cairo |
Account Director |
Diana George |
JWT Cairo |
Account Manager |
Hazem Safwat Taher |
JWT Cairo |
Account Executive |
Mayar Tarek |
JWT Cairo |
Agency Producer |
Haitham Abou Samra |
NA |
Director |
Mohamed Hammady |
JWT Cairo |
Executive Creative Director |
Sherine Moustafa |
JWT Cairo |
Head Production |
Moustafa Faramawy |
- |
Producer |
Amr Rabie |
Lizard Post House |
Editor |
Karim Mira |
Lizard Post House |
Grading |