| Brand | MARICO |
| Product/Service | HAIR GEL |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Cosmetics & Beauty, Toiletries & Pharmacy |
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Entrant Company
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IMPACT BBDO Cairo, EGYPT
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Advertising Agency
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IMPACT BBDO Cairo, EGYPT
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Media Agency
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OMD Cairo, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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Brief Explanation
When announcing Haircode’s Million pound promo to their target of 10 to 18 year old B and C class males, we knew we had to be bold or go home. We also knew that these were guys who feel pretty much helpless; they’re too young to drive, to vote, to drink and what little money they have, they get from their parents. These are the ‘if only I could’ guys.
And with a million pounds, they could do so much!
So we created a series of short, funny insightful ads of all the absurd things they could do with a million pounds.
Credits
| Hussam Mourou |
Impact BBDO |
Executive Creative Director |
| Ahmed El Keiy |
Impact BBDO |
Creative Director |
| Noor Hassanein |
Impact BBDO |
Senior Copywriter |
| Menna Moslem |
Impact BBDO |
Graphic Designer |
| Mohamed Abdelrehim |
Impact BBDO |
Head Of Tv Production |
| Ahmed Tarabily |
Impact BBDO |
Line Producer |
| Ahmed Huessein |
NA |
Director |
| Dalia Abdel Shafi |
Impact BBDO Cairo |
Senior Account Director |
| Aida Nassar |
Impact BBDO |
Business Director |
| Hadir El Akabawi |
Impact BBDO |
Senior Account Manager |
| Omar Osman |
Impact BBDO |
Senior Account Executive |
| Hend Ghorab |
Impact BBDO |
Junior Planner |
| Emile Tabanji |
Impact BBDO Cairo |
Managing Director |
| Saleh El Azab |
Impact BBDO Cairo |
Tv Producer |