2015 Winners & Shortlists

A PUNCH OF TASTE

BrandBATOOK CHEWING GUMS
Product/ServiceKLAST CHEWING GUM
EntrantRED IMPACT Jeddah, SAUDI ARABIA
CategoryFoods
Entrant Company RED IMPACT Jeddah, SAUDI ARABIA
Advertising Agency RED IMPACT Jeddah, SAUDI ARABIA
Media Agency PHD SAUDI ARABIA Riyadh, SAUDI ARABIA
Production Company SILVERGREY PICTURE & SOUND Jeddah, SAUDI ARABIA

Brief Explanation

A guy is in his living enjoying a game of Playstation and decides to have a refreshing Klast Peppermint gum. Immediately he starts chewing a solid icy punch ( representing the coolness of Peppermint) hits him hard on the cheek; delivering a knockout punch of taste! The idea is to show a full flavor in the Klast chewing gums.

Credits

Name Company Role
Taha Al Safi Red Impact Arabia Managing Partner
Eyad Naseem Red Impact Arabia Head Of Creative