2015 Winners & Shortlists

MYLAND MANIFESTO

BrandLAND ROVER
Product/ServiceLAND ROVER
EntrantWUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES
CategoryInternet Film
Entrant Company WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES
Advertising Agency WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES
Production Company AFM FILMS Dubai, UNITED ARAB EMIRATES

Brief Explanation

From Riyadh to Damascus to Baghdad, the admiration for poetry spans ages and generations. When spoken, in its many unique forms, this literary expression can stir the hardest souls. And ARDHI (Land), from time immemorial, has been a subject of choice for Arabic poets. Because this land, and the treasures that it holds, makes its people who they are. The metres of rhythmical poetry are known in Arabic as buḥūr (seas). Which is why, this poetic manifesto uses the classical rhythmic structure of couplets. The syllables rise and fall like desert dunes, bringing together art and landscape with rousing grace.

Credits

Name Company Role
Piotr Chrobot Wunderman MENA Executive Creative Director
Malesh Ponnusamy Wunderman MENA Creative Group Head
Muhamad Assaf Wunderman MENA Arabic Copywriter
Hassan Bilgrami Wunderman MENA Senior Copywriter
Nuzhat Merchant Wunderman MENA Account Director
Wessam Kreidieh Wunderman MENA Account Executive
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