| Brand | MOBINIL |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Commercial Public Services |
|
Entrant Company
|
LEO BURNETT CAIRO, EGYPT
|
|
Advertising Agency
|
LEO BURNETT CAIRO, EGYPT
|
|
Production Company
|
FINAL CUT Cairo, EGYPT
|
Brief Explanation
In Egyptian folklore, a liar weaves his tales through
rhyme and song, exaggerating for dramatic effect,
and always ending with a rhetorical
“You think I’m lying?”
The final text is the VO so the translation works, as for the line at the bottom is just a short number for the customers to subscribe.
Credits
| Bechara Mouzannar |
Leoburnett |
Chief Creative Officer |
| Amr Darwish |
Leoburnett/Cairo |
Managing Director |
| Christin Ghobrial |
Leoburnett/Cairo |
Deputy Managing Director |
| Osama Elarnaouty |
Leoburnett/Cairo |
Creative Director |
| Mohamed Kamal |
Leoburnett/Cairo |
Creative Director |
| Tarek Metawe |
Leoburnett/Cairo |
Art Director |
| Ahmed Soliman |
Leoburnett/Cairo |
Art Director |
| Neviene Ragab |
Leoburnett/Cairo |
Graphic Designer |
| Sherif Doos |
Leoburnett/Cairo |
Copywriter |
| Nadia Obeid |
Leoburnett/Cairo |
Account Director |
| Karim Khodier |
Leoburnett/Cairo |
Agency Producer |
| Abdallah Mohamed |
Final Cut |
Producer |
| Ahmed Galal |
|
Director |
| Hosny Ali |
Frequency |
Sound Studio |