2015 Winners & Shortlists

KEEP THE FLAME ALIVE

Short List
BrandJOHNNIE WALKER
Product/ServiceJOHNNIE WALKER "KEEP WALKING LEBANON"
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryDrinks
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON
Media Agency STARCOM MEDIAVEST GROUP Beirut, LEBANON
Production Company STOKED Beirut, LEBANON

Brief Explanation

In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Areej Mahmoud Leo Burnett Beirut Creative Director
Nada Abi Saleh Leo Burnett Beirut Managing Director
Samer Shoueiry Leo Burnett Beirut Regional Digital Strategies/Innovation Director Director Levant
Jo Chemali Leo Comm Managing Director Pr Levant
Peter Mouracade Leo Burnett Beirut Head Of Communication
Tony Kayouka Leo Burnett Beirut Director Of Innovation/Delivery
Davina Atallah Leo Burnett Beirut Creative Director
Nada Deghaily Leo Burnett Beirut Art Director
Lama Bawadi Leo Burnett Beirut Copywriter
Tina Sioufi Leo Burnett Beirut Junior Digital Planner
Ghassan Jawhar Leo Comm Pr Executive
Hisham Kekhia Leo Burnett Beirut Communication Director
Diego De Aristegui Leo Burnett Communication Supervisor
Misbah Natour Leo Burnett Beirut Communication Executive
Raphael Jadaa Leo Burnett Beirut Communication Executive
Rita El Hashem Stoked Executive Producer
Charbel Awad Stoked Executive Producer
Hadi Stoked Film Director