2015 Winners & Shortlists

TAKE THE DOCTOR'S SEAT

Silver
ClientFOCP
ProductCHARITY ORGANISATION
EntrantJ. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Type of EntryFilm: Other Film
CategoryInternet Film
TitleTAKE THE DOCTOR'S SEAT
Product/ServiceCHARITY ORGANISATION
Entrant Company J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Advertising Agency J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Media Agency MEDIACOM MENA Dubai, UNITED ARAB EMIRATES

Brief Explanation

Men in the Middle East feel uncomfortable discussing prostate problems with others. But do prostate issues really embarrass everyone? FOCP invited Arab men for an experiment. They showed a prostate examination to Arab men and filmed their responses. All of them reacted in the same awkward manner apart from one man – a doctor. Clearly, he’s the one person who’s seen it all and everyone can always feel comfortable talking to.

Credits

Name Company Position
Richard Hol JWT Dubai Regional Creative Director
Mahmoud Alkhawajeh JWT Dubai Senior Art Director
Souraya Alfar JWT Dubai Head Of Tv Production
Prabhakar Iyer JWT Dubai Co/Head Of Strategic Planning
Seyoan Vela JWT Dubai Executive Creative Director
Sara Balghonaim JWT Dubai Junior Tv Producer
Joy Kanaan JWT Dubai Account Director
Vana Theofanidou JWT Dubai Senior Account Manager
Amina Alsaheb JWT Dubai Senior Account Executive
Razmik Kalaidjian Mediacom Dubai Managing Director
Hassan Misilmani Mediacom Dubai Digital Manager
Streetwise Productions
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