2015 Winners & Shortlists

STC BROADBAND- COVERAGE

BrandSTC
Product/ServiceBROADBAND
EntrantJ. WALTER THOMPSON RIYADH, SAUDI ARABIA
CategoryInternet Film
Entrant Company J. WALTER THOMPSON RIYADH, SAUDI ARABIA
Advertising Agency J. WALTER THOMPSON RIYADH, SAUDI ARABIA
Production Company DREAMBOX FILMS Beirut, LEBANON

Brief Explanation

We communicated STC Broadband benefits – like best coverage and faster network - through a set of online videos (webisodes), using Saudi Internet stars that are well known for their genuine humor that’s based on Saudi insights. The videos were posted on the STC YouTube channel; each video had a clear marketing aim. The first introduced our cast of characters – who imagine how different their lives might have been without the Internet. The second focused on unrivalled network coverage, creating comedy around the idea of Saudi astronaut on the moon – one place where the STC network doesn’t quite yet reach. And a third promoted STC’s broadband speed – where a soccer video game is streaming so clearly and smoothly that the grandfather of the family believes it’s a live-broadcast match.

Credits

Name Company Role
Chafic Haddad J.walter Thompson Executive Creative Director
Amr Wagih J.walter Thompson Associate Creative Director
Haifa Alrasheed/Daniah Al Aoudah J.walter Thompson Arabic Copywriter
Fayez Jabri J.walter Thompson Business Director
Charly Wehbe J.walter Thompson Head Of Channel/Technology Planning
Jad Haddad J.walter Thompson Account Director
Ahmad Shatila J.walter Thompson Account Manager
Joe Abu Daher J.walter Thompson Head Of Tv Ksa
Joe Janho/Max Dipasupil/Nour Haidar/Laurent Wehbe J.walter Thompson Digital Team
Ahmed Al/Sahhaf STC Communication Director – Digital Media
Abdullah Al/Otaibai STC Digital Communication Manager
Ali Kalthami Dreambox Films Director
Jean Paul Seresin/Mick Allen Dreambox Films Dop
Marwan Nicolas Dreambox Films Executive Producer
Maya Mahfouz Dreambox Films Production Manager
Alaa Yoosef Telfaz11 Managing Director
Ali Kalthami/Hisham Fageeh/Ibraheem Alkhairallah Telfaz11 Script Writing
Rayan Barry/Maram Taibah Telfaz11 Talent Managers/Production Coordinator
Turki Almohsen/Shaweesh Telfaz11 Edit/Art Direction
Moghazi Telfaz11 Music