2015 Winners & Shortlists

Brief Explanation

Women in the Middle East have always suffered from hair damage caused by water. It has been a main concern that they actually created all kinds of “miracle solutions”, forgetting that the best solution is actually a scientific one. To make consumers realize that these “miracle solutions” are not effective or sustainable, and that things went too far, we have launched Pantene Beauty Water, the first ever bottled water for hair. A video introducing Pantene water was launched, and in less than 4 days, generated over 2 million views, and discussions around the subject have taken social media platforms by storm. And then, it was time to reveal the actual solution, the real deal. Through a second video, Pantene’s latest discovery was announced. It wasn't a bottle of water though, but a new shampoo formula with oxidation blockers that repairs and protects women’s hair from water damage.