2015 Winners & Shortlists

THE PERFORMER CHAPTER 4

BrandFIAT CHRYSLER AUTOMOBILES MIDDLE EAST
Product/ServiceCHRYSLER 300C
EntrantPUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
CategoryCars & Automotive Services
Entrant Company PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Advertising Agency PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Media Agency MC2 COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
Production Company ABSTRACT:GROOVE Milan, ITALY
Production Company 2 JGR PRODUCTION Roma, ITALY

Brief Explanation

In the previous Chapters (1, 2 and 3), the process got more and more interesting and refined. The car has been sampled in a studio but also on the open road, where it really did shine, and the more the engineers sampled it, the more they discovered its true nature. More than 1000 sounds have been collected with an incredibly refined process of sampling, from the use of the hyper-detailed Earthworks microphones to the top notch outboard, and worked by the sound engineers to create an advanced musical software instrument, called "The Performer". Now is the time to deliver the instrument to Qusai to fuel his creative process, so that he can compose the dubstep song that will be the soundtrack of the final Chapter, the chapter of Qusai's performance. As the moment of the performance gets nearer and nearer, Qusai focuses and keeps his concentration.

Credits

Name Company Role
Alex Brunori Publicis ME/Dubai Regional Executive Creative Director
Alex Brunori Publicis ME/Dubai Art Director
Alex Brunori Publicis ME/Dubai Copywriter
Charles Eddy Publicis ME/Dubai Client Services Director
Hani Tayeh Publicis ME/Dubai Associate Account Director
Jurij Gianluca Ricotti JGR Productions Sound Engineer And Producer
Pierpaolo Caputo JGR Productions Sound Engineer Assistant
Bechara Mouzannar Leo Burnett MENA/Publicis MENA Chief Creative Officer