2015 Winners & Shortlists

MY INSPIRATION

BrandNESCAFÉ
Product/ServiceINSTANT COFFEE
EntrantPUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
CategoryDrinks
Entrant Company PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Advertising Agency PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Media Agency MEC Dubai, UNITED ARAB EMIRATES
Production Company PRODIGIOUS Paris, FRANCE

Brief Explanation

We open on a young illustrator working on his graphic novel in his studio apartment. He is struggling with his ideas… This is where we see him going back in his mind to draw inspiration from his own adventures, encounters, and life experiences. He starts moving between the real world and the one he creates; his friends become the characters in his story, his adventures add depth to his novel, even his obstacles become the challenges for the story’s protagonist. Confined in his studio, he finds himself in a mind block, at which point he prepares a NESCAFÉ My Cup for stimulation and while sipping in front of the window, he remembers that inspiration is out there and not in his room. We cut to him climbing a rooftop, greeted by his friends who have stayed up all night to catch the sunrise. As he looks over the building tops, the buildings around him transform into a canvas where each window is a frame for a new idea. The copy ends with “Discovery is a journey, start today” Sign off: It all starts with a NESCAFE.

Credits

Name Company Role
Alex Brunori Publicis ME/Dubai Regional Executive Creative Director
Ramzy Haddad Publicis ME/Dubai Executive Creative Director
Rewa Zeinati Publicis ME/Dubai Copywriter
Maya Khammar Publicis ME/Dubai Client Services Director
Teddy Abdelnour Publicis ME/Dubai Associate Account Director
Lea Kerdy Publicis ME/Dubai Account Excecutive
Kimi Nath Publicis ME/Dubai Regional Planning Director
Andreea Mititiuc Publicis ME/Dubai A/V Production Manager
Khaled Shehab MEC Business Director
Wassim Barabara MEC Account Director
Raja Paul Youssef MEC Senior Account Manager
Fatima Shaikh MEC Director
Vikrant Shetty MEC Associate Account Director
Yasmin Mebar MEC Account Excecutive
Pedro Machado MEC Digital Account Manager
Bechara Mouzannar Leo Burnett MENA/Publicis MENA Chief Creative Officer