2015 Winners & Shortlists

STOP PHUBBING AROUND

BrandCOCA-COLA
Product/ServiceCOCA-COLA
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryDrinks
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production Company MITRA FILM Bucharest, ROMANIA

Brief Explanation

To encourage teens to put down their phone and enjoy their life and every moment in it, we launched this film on… wait for it… line. Because that’s where our target audience spent their time after all. We used social media language to get them be more social in real life. Over night, the film became Coca-Cola’s most viewed film of ALL time! #enjoysharelater

Credits

Name Company Role
Ramzi Moutran Memac Ogivy Executive Creative Director
Sascha Kuntze Memac Ogilvy Creative Director
Sascha Kuntze Memac Ogilvy Art Director
Sascha Kuntze Memac Ogilvy Copywriter
Diana Alzubeidi Memac Ogilvy Graphic Designer
Amin Soltani Memac Ogilvy Agency Producer
Sascha Kuntze Memac Ogilvy Director
Mahai Mairus Apopei Mitra Films Director Of Photography
Livius Gherge Mitra Films Producer
Gabi Antal Mitra Films Executive Producer
Tarek Shawki Memac Ogilvy Account Director
Islam Eldessouky Coca/Cola Group Brand Manager
Tolga Cebe Coca/Cola Marketing Manager
Effie Kontopoulou Coca/Cola Marketing Manager