2015 Winners & Shortlists

RABEA KICK | EL GAFFA

BrandRABEA TEA
Product/ServiceFOOD & BEVERAGE
EntrantTARGETS LEO BURNETT Jeddah, SAUDI ARABIA
CategoryInternet Film
Entrant Company TARGETS LEO BURNETT Jeddah, SAUDI ARABIA
Advertising Agency TARGETS LEO BURNETT Jeddah, SAUDI ARABIA
Production Company FILM MAKER Cairo, EGYPT

Brief Explanation

It's easy to sleep but it's harder to stay awake. Sleep attacks are quite embarrassing and publicly affects people’s image that's why Rabea Kick was introduced with its 80mg of caffeine that allows you to avoid missing out on certain situations and gives you a helping hand “slap” whenever you fall “asleep”.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Office
Mohammed Bahmishan Leo Burnett Executive Creative Director
Feras Shoujah Leo Burnett Creative Director
Mohammed Sehly Leo Burnett Senior Arabic Copywriter
Thamer Farsi Leo Burnett Client Servicing Director
Waleed Hmeidan Leo Burnett Communications Director
Omar Al Khanbashi Leo Burnett Communications Manager
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