| Brand | RABEA TEA |
| Product/Service | FOOD & BEVERAGE |
| Entrant | TARGETS LEO BURNETT Jeddah, SAUDI ARABIA |
| Category | Internet Film |
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Entrant Company
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TARGETS LEO BURNETT Jeddah, SAUDI ARABIA
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Advertising Agency
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TARGETS LEO BURNETT Jeddah, SAUDI ARABIA
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Brief Explanation
In Saudi Arabia entertainment is only limited to only having a bite at a restaurant or shopping at a mall; thus it lacks the various sources of entertainment from theaters to cinemas or any other forms. Therefore, pessimism takes a major place in Saudis' lives where they only see the half empty cup of life. Even when it comes to Social Media, Saudi Arabia, a country of 30 million individuals view more than 90+ million videos per day. Nevertheless, most of the viewed content varies between the cynical YouTube shows such as Sa7i, La Yekthar, Eysh Elly etc.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Office |
| Mohammed Bahmishan |
Leo Burnett |
Executive Creative Director |
| Feras Shoujah |
Leo Burnett |
Creative Director |
| Mohammed Sehly |
Leo Burnett |
Senior Arabic Copywriter |
| Thamer Farsi |
Leo Burnett |
Client Servicing Director |
| Waleed Hmeidan |
Leo Burnett |
Communications Director |
| Omar Al Khanbashi |
Leo Burnett |
Communications Manager |
Links
Entry URL