2015 Winners & Shortlists

RABEA KONNA KIDA

BrandRABEA TEA
Product/ServiceFOOD & BEVERAGE
EntrantTARGETS LEO BURNETT Jeddah, SAUDI ARABIA
CategoryInternet Film
Entrant Company TARGETS LEO BURNETT Jeddah, SAUDI ARABIA
Advertising Agency TARGETS LEO BURNETT Jeddah, SAUDI ARABIA

Brief Explanation

The older generations of the local population in KSA were deeply rooted in their traditions. As the years passed by and technology changed the face of our daily interactions, it also uprooted our connection with our customs. That is why we developed a video that showcased all the vintage & sentimental aspects relevant to Saudi people in order to reconnect them with their heritage and invite them to a rich cultural experience in a museum to bring back the nostalgia of the good old days.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Office
Mohammed Bahmishan Leo Burnett Executive Creative Director
Feras Shoujah Leo Burnett Creative Director
Mohammed Sehly Leo Burnett Senior Arabic Copywriter
Thamer Farsi Leo Burnett Client Servicing Director
Waleed Hmeidan Leo Burnett Communications Director
Omar Al Khanbashi Leo Burnett Communications Manager
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