2015 Winners & Shortlists

QATAR AIRWAYS EXTRA MILERS.

BrandQATAR AIRWAYS
Product/ServiceQATAR AIRWAYS NATIONALISATION PROGRAM
EntrantTRIPLE TWO Doha, QATAR
CategoryOther Screens
Entrant Company TRIPLE TWO Doha, QATAR
Advertising Agency TRIPLE TWO Doha, QATAR
Production Company THE FILM HOUSE Doha, QATAR

Brief Explanation

This is a recruitment advertisement for Qatar Airways that celebrates the 'extra milers' and the overachievers. It seeks to inspire them and show them that Qatar Airways is a place where they can achieve their ambitions and meet the goals they have set for themselves. Throughout the commercial their qualities and sense of ambition are emphasised because they are being compared to others who stop at 'OK' or 'acceptable' do not continue beyond that. Ultimately, this commercial sells not just a fascinating and fulfilling career at Qatar Airways, but also all the exhilarating training program the airline has to offer – and that require exertion, effort and a unique keenness.

Credits

Name Company Role
Fadi Chamaa Tripletwo Chief Creative Officer
Adel Abu El Dahab Tripletwo Assistant Creative Director
Dale Mccarthy Tripletwo Art Director
Hossamelden El Gharably Tripletwo Senior Copywriter
Ahmed El Goweiny Tripletwo Head Of Strategic Planning
Julien Gillet Tripletwo Planning Director
Laila Chehayber Tripletwo Account Director
Naeema Abbasi Tripletwo Senior Account Manager
Sara Al Kuwari Tripletwo Senior Account Executive
Alaa Marouf Tripletwo Design Director
Rabih Daou Tripletwo Studio Director
Mohamed Abdel Raouf Tripletwo Finalizer
Adham El Deeb Tripletwo Chief Comm Officer