2015 Winners & Shortlists

PARKING

BrandPEPSICO INTERNATIONAL
Product/ServiceSTING
EntrantIMPACT BBDO Cairo, EGYPT
CategoryDrinks
Entrant Company IMPACT BBDO Cairo, EGYPT
Advertising Agency IMPACT BBDO Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

Brief Explanation

Energy drinks have long associated themselves with sports. When launching Sting, Pepsi’s new affordable energy drink, we decided to associate ourselves with the extreme sport of ‘Everyday Egyptian Life’. We created a series of commercials where we shot the daily challenges Egyptians face as sporting events; complete with sport commentator, sports shooting style and even medal award ceremony and patriotic celebration song at the end.

Credits

Name Company Role
Emile Tabanji Impact BBDO Cairo Managing Director
Mohamed Hammad Impact BBDO Cairo Group Account Director
Sarah El Atabani Impact BBDO Cairo Account Manager
Mira Chelala Impact BBDO Cairo Senior Account Executive
Hussam Mourou Impact BBDO Cairo Executive Creative Director
Noor Hassanein Impact BBDO Cairo Senior Copywriter
Amr El Haddad Impact BBDO Cairo Senior Art Director
Hani Mohsen Impact BBDO Cairo Junior Copywriter
Mohamed Gaber Impact BBDO Cairo Graphic Designer
Mohamed Abdel Rehim Impact BBDO Cairo Regional Production Head
Sarah Hashem Impact BBDO Cairo Line Producer
Dana Khoury Pepsico International Regional Marketing Director
Lina Nawas Pepsico International Marketing Manager