Brand | PEPSICO INTERNATIONAL |
Product/Service | STING |
Entrant | IMPACT BBDO Cairo, EGYPT |
Category | Drinks |
Entrant Company
|
IMPACT BBDO Cairo, EGYPT
|
Advertising Agency
|
IMPACT BBDO Cairo, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
Brief Explanation
Energy drinks have long associated themselves with sports. When launching Sting, Pepsi’s new affordable energy drink, we decided to associate ourselves with the extreme sport of ‘Everyday Egyptian Life’. We created a series of commercials where we shot the daily challenges Egyptians face as sporting events; complete with sport commentator, sports shooting style and even medal award ceremony and patriotic celebration song at the end.
Credits
Emile Tabanji |
Impact BBDO Cairo |
Managing Director |
Mohamed Hammad |
Impact BBDO |
Group Account Director |
Sarah El Atabani |
Impact BBDO |
Account Manager |
Mira Chelala |
Impact BBDO |
Senior Account Executive |
Hussam Mourou |
Impact BBDO Cairo |
Executive Creative Director |
Noor Hassanein |
Impact BBDO |
Senior Copywriter |
Amr El Haddad |
Impact BBDO Cairo |
Senior Art Director |
Hani Mohsen |
Impact BBDO |
Junior Copywriter |
Mohamed Gaber |
Impact BBDO |
Graphic Designer |
Mohamed Abdel Rehim |
Impact BBDO Cairo |
Regional Production Head |
Sarah Hashem |
Impact BBDO Cairo |
Line Producer |
Dana Khoury |
Pepsico International |
Regional Marketing Director |
Lina Nawas |
Pepsico International |
Marketing Manager |