| Brand | DONNER SANG COMPTER (DSC) |
| Product/Service | BLOOD DONATION |
| Entrant | DRIVE DENTSU Beirut, LEBANON |
| Category | Internet Film |
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Entrant Company
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DRIVE DENTSU Beirut, LEBANON
|
|
Advertising Agency
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DRIVE DENTSU Beirut, LEBANON
|
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Production Company
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CLANDESTINO FILMS Beirut, LEBANON
|
Brief Explanation
Based on the insight that ‘asking for blood contributions feels like begging’ and on the fact that street beggars are found at every major intersection in Beirut, we organized a stunt of undercover volunteers knocking on cars windows to beg… for blood.
This was to remind people of what Lebanese families go through when a loved one is in need of blood, and to highlight the absurdity of having to beg for it to save a life.
Credits
| Christian Djermakian |
Drive Dentsu |
Cco |
| Alain Shoucair |
Drive Dentsu |
Regional Executive Creative Director |
| Marc Abou Jaoude |
Drive Dentsu |
Associate Creative Director |
| Michel Dani |
Drive Dentsu |
Head Of Art |
| André Chammas |
Clandestino Films |
Director |
| Ray Barakat |
Clandestino Films |
Executive Producer |
Links
Entry URL