2015 Winners & Shortlists

SOMETHING STRANGE IS HAPPENING UNDER THE STREETS OF BEIRUT

BrandAUDIO KULTUR
Product/ServiceMUSIC MAGAZINE
EntrantDRIVE DENTSU Beirut, LEBANON
CategoryInternet Film
Entrant Company DRIVE DENTSU Beirut, LEBANON
Advertising Agency DRIVE DENTSU Beirut, LEBANON
Production Company THE FILMHOUSE Beirut, LEBANON

Brief Explanation

Audio Kultur, the only non-commercial music magazine in the region was created to give underground DJ’s and musicians a voice. Since it claims to be ‘the voice of the underground’, that’s exactly where we went. We literally went under the streets of Beirut and created a stunt, using a unique piece of light and sound technology. Using a motion sensor, music and flashing lights were activated as soon as someone approached the device. The light and sound were then transferred to a magazine stand where baffled people were asked to take a free copy of the magazine. We then released an online film entitled ‘Something strange is happening under the streets of Beirut’.

Credits

Name Company Role
Christian Djermakian Drive Dentsu Chief Creative Officer
Alain Shoucair Drive Dentsu Regional Executive Creative Director
Karim Kazan Drive Dentsu Executive Creative Director
Ali El Sayed Drive Dentsu Senior Art Director
Omar Frangieh Drive Dentsu Regional Head Of Tv
Frederic Ephrem The Filmhouse Director
Rachad Azar The Filmhouse Executive Producer
Romax Maurer Uberhaus Sound Engineer
Mounzer Houdeib I/Control Technical Director
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