2015 Winners & Shortlists

HATCHING ELEPHANT

BrandBATOOK CHEWING GUM COMPANY
Product/ServiceNOVA CHEWING GUM
EntrantRED IMPACT Jeddah, SAUDI ARABIA
CategoryFoods
Entrant Company RED IMPACT Jeddah, SAUDI ARABIA
Advertising Agency RED IMPACT Jeddah, SAUDI ARABIA
Media Agency PHD SAUDI ARABIA Riyadh, SAUDI ARABIA
Production Company ECU PRODUCTIONS Cairo, EGYPT

Brief Explanation

NOVA chewing gum was facing an issue with the wrong perception; that it contains Asparatame. The rumor was building up online. To combat this we created a TVC based on the problem; a rumor which is impossible to believe. Imagine an elephant hatching an egg! Really? That is why the idea was to inform people that not all information found online is credible.

Credits

Name Company Role
Taha Al/Safi Red Impact Arabia Managing Partner
Eyad Naseem Red Impact Arabia Head Of Creative
Hassan Al/Hamid Red Impact Arabia Account Manager
Hashim Maghrabi Red Impact Creative Copywriter