2015 Winners & Shortlists

Brief Explanation

Using the Medium of a children’s play, this ad urges people not to abandon hope and stay optimistic. We see several vignettes and situations acted on stage where the main characters never lose hope, while the song sings “don’t lose hope”. Among the main elements seen are daily frustrations of Egyptians like traffic, lack of income or losing of a favourite sports team. The ad builds up showing a surgeon successfully saving a patient’s life and a military triumph. We finally reveal that all the children telling you not to abandon hope, are really Cancer patients in the Hospital. We end up saying that this is a message of Hope, from those who refuse to lose Hope.