2015 Winners & Shortlists

SCHOOL

BrandMOUNTAIN VIEW
Product/ServiceCHILL OUT PARK GATED COMMUNITY
EntrantADVANTAGE CAIRO, EGYPT
CategoryFinancial Products & Services
Entrant Company ADVANTAGE CAIRO, EGYPT
Advertising Agency ADVANTAGE CAIRO, EGYPT
Media Agency MEDIAIR MENA Cairo, EGYPT
Production Company ASAP Cairo, EGYPT
Production Company 2 ZANAD Cairo, EGYPT
Production Company 3 AROMA Giza, EGYPT

Brief Explanation

Cairo is a nerve wrecking city with 20 million people. It drives people mad with its noise pollution, endless traffic, and multitude of other problems. Congestion in the city has led to its citizens being constantly frustrated. Despite all this affluent citizens still find it less ‘trendy’ to move out of their lofts and into gated communities built on the outskirts of the Cairo. They prefer to live downtown, despite how angry it makes them. Mountain View is a gated community very close to Cairo. And this campaign used insights from familiar daily struggles to convince viewers to move out to ‘the city near the city’.

Credits

Name Company Role
Hazem Hussein ADVANTAGE CAIRO Ceo/Chief Creative Officer
Tamer El Ezaby ADVANTAGE CAIRO Executive Vp/Board Member
Arkadio Cesar ADVANTAGE CAIRO Executive Creative Director
Mahmoud Hosni ADVANTAGE CAIRO Associate Creative Director
Sherin Moustafa ADVANTAGE CAIRO Account Director
Mariam El Touny ADVANTAGE CAIRO Account Supervisor
Amin El Masry ASAP Executive Producer
Omar Hilal ASAP Director
Mohamed Diaa ASAP Art Director