TOUCH- TEXT IF YOU CAN #5 / KHANITO
| Brand | TOUCH |
| Product/Service | TOUCH |
| Entrant | J. WALTER THOMPSON BEIRUT, LEBANON |
| Category | Public Service Messages & Charities |
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Entrant Company
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J. WALTER THOMPSON BEIRUT, LEBANON
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Advertising Agency
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J. WALTER THOMPSON BEIRUT, LEBANON
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Production Company
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ZOÉ PRODUCTION Beirut, LEBANON
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Brief Explanation
People are generally immune to public safety messages. So how can Yasa, an NGO for road safety, and touch, Lebanon’s leading mobile operator, effectively send a serious message such as “DON’T TEXT AND DRIVE” to an unconcerned audience?
By creating entertaining content based on the scientific fact: “MULTI-TASKING IS A MYTH”. We produced A LIVE GAME SHOW called TEXT IF YOU CAN and developed 8 episodes that proved when you text, you can’t focus on anything else. 8 celebrities from different fields where invited to text and do what they do best…If they stopped either task…they lost. Using gaming lingo we compared the dangers of the roads with 3 lives…of course, they all failed. And at the end of every episode, each celebrity related back their failure to the dangers of texting and driving in a personal message to their fans.
The following episode features celebrity Arab Dance Instructor: Khanito.
Creative Execution
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Credits
| Nicolas Geahchan |
J. Walter Thompson Beirut |
Executive Creative Director |
| Laila Agassi |
J. Walter Thompson Beirut |
Associate Creative Director |
| Maya Mohtar |
J. Walter Thompson Beirut |
Senior Art Director |
| Georges El Ten |
J. Walter Thompson Beirut |
Art Director |
| Omar Sadek |
J. Walter Thompson Beirut |
Managing Director |
| Jad Hindi |
J. Walter Thompson Beirut |
Account Director |
| Nadim Lahoud |
J. Walter Thompson Beirut |
Account Manager |
| Gilbert Nahas |
J. Walter Thompson Beirut |
Tv Producer |