2015 Winners & Shortlists

A PAINFUL CONFESSION

BrandSAMSUNG
Product/ServiceSAMSUNG SHORT FILM CONTEST
EntrantCHEIL MENA Dubai, UNITED ARAB EMIRATES
CategoryInternet Film
Entrant Company CHEIL MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency CHEIL MENA Dubai, UNITED ARAB EMIRATES
Production Company AKELA Dubai, UNITED ARAB EMIRATES

Brief Explanation

A young guy has an appointment with his dentist. He is nervous and casually asks his dentist if the procedure was going to be painful. Instead of assuring his patient as most dentists do, the dentist does the exact opposite. The moment the dentist hears the word ‘pain’, he starts to tell an incredible spine-chilling story. His voice becomes intense, his eyes are narrow and cold, his whole persona changes as he speaks about a patient who discovered a dark secret and how the matter had to be taken care of – to keep the patient silent, forever. As the dentist tells the story, he begins to fiddle with his drill, as if preparing for something inevitable – leaving the young guy really terrified and wondering if the dentist is for real or not. The film ends with: “Everyone Has A Story. Tell Yours.” – encouraging aspiring filmmakers in the UAE to take part in the Samsung Short Film Contest.

Credits

Name Company Role
Omar Al Jabi Cheil MENA Creative Director
Bosky Cherin Cheil MENA Associate Creative Director
Santosh Singh Cheil MENA Creative Services Manager
James Tan Cheil MENA Senior Copywriter
Marcia Johnston Cheil MENA Copywriter
Mihailo Rsumovic Cheil MENA Digital Technologist
Nathalie Rachid Cheil MENA Graphic Designer
Musa Kazim Acun Cheil MENA Graphic Designer
Diala Tannir Cheil MENA Sr. Account Executive
Nitin Baweja Cheil MENA Account Director
Mohammad Naheemuddin Cheil MENA Senior Digital Manager
Sunil John Cheil MENA Senior Social Digital Manager
Mona El Breidi Cheil MENA Senior Social Media Executive
Neel Kumar Akela Films Director
Umran Shaikh Akela Films Director Of Photography
Marianne Thomas Akela Films Producer
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