2015 Winners & Shortlists

NOTHINGNESS IS EVERYTHING

BrandMONDELEZ INTERNATIONAL
Product/ServiceFMCG
EntrantJ. WALTER THOMPSON CAIRO Cairo, EGYPT
CategoryFoods
Entrant Company J. WALTER THOMPSON CAIRO Cairo, EGYPT
Advertising Agency J. WALTER THOMPSON CAIRO Cairo, EGYPT
Media Agency STARCOM MEDIAVEST GROUP Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

Brief Explanation

We had a 45” copy that emphasized perfectly on the way teens creatively have fun, and a parent watching sadly his son’s silly acts that he is not happy about at all, adding the pack itself speaking up for the boy at the end of the copy and inviting him to our platform online

Credits

Name Company Role
Bassem Abdulghani MDLZ International Marketing Director
Menna El Sweify MDLZ International Brand Manager
Angelikey Atef MDLZ International Assistant Brand Manager
Amr Haddad JWT Cairo Art Director
Haitham Abou Samra JWT Cairo Art Director/Copywriter
Malek Sharif JWT Cairo Art Director
Heba Abdel Monsef JWT Cairo Account Director
Diana George JWT Cairo Account Manager
Hazem Safwat Taher JWT Cairo Account Executive
Khaled Zaki JWT Cairo Agency Producer
Mohamed Hammady JWT Cairo Executive Creative Director
Ali Ali NA Director