2015 Winners & Shortlists

STREET RULES

Short List
BrandTHE COCA-COLA COMPANY
Product/ServiceCOCA-COLA
EntrantY&R DUBAI, UNITED ARAB EMIRATES
CategoryInternet Film
Entrant Company Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency Y&R DUBAI, UNITED ARAB EMIRATES
Media Agency UM MENA Dubai, UNITED ARAB EMIRATES
Production Company DEJA VU Dubai, UNITED ARAB EMIRATES

Brief Explanation

The kids in Jordan don't have the best pitches, or equipment. Most of them play on sand lots in the neighbourhood. But they all have big dreams, ambition and the desire to play for their country in a World Cup one day. This is the true story of the street footballers in a small town called Madaba and how they play with their own rules and style to overcome their lack of having a proper pitch. Coca-Cola supports their passion and inspires them to play on by surprising them with a visit from football's greatest trophy, the FIFA World Cup. Just going to show that the trophy doesn't just grace the world's famous pitches, but even the tiniest ones. The film was shot documentary style during the FIFA World Cup Trophy Tour by Coca-Cola in Madaba, Jordan. Part of the 'World's Cup' Campaign, we wanted to celebrated real people from around the region and their contribution to the game and demonstrate to the people of the region that football is everyone's sport, the World Cup is everyone's trophy, and Coca-Cola is everyone's drink.

Credits

Name Company Role
Shahir Zag Y&R Dubai Chief Creative Officer
Ash Chagla Y&R Dubai Executive Creative Director/Creative Director
Kalpesh Patankar Y&R Dubai Executive Creative Director
Ash Chagla/Mohammed Soleiman/Athina Lalljee Y&R Dubai Copywriter
Nour Deeb Y&R Dubai Art Director
Amin Soltani Y&R Dubai Agency Producer
Emile Atallah Y&R Dubai Group Business Director
Nora Ferneine Y&R Dubai Account Director
Carl Ghossoub Y&R Dubai Account Executive
Subash Mishra Y&R Dubai Post Production Supervisor
Islam El Dessouky Coca/Cola Middle East Integrated Marketing Communications Manager
Amina Ijaz Coca/Cola Middle East Group Brand Manager
Effie Kontopoulou Coca/Cola Middle East Marketing Manager
Tolga Cebe Coca/Cola Middle East Marketing Manager/Middle East
Daryl Goodrich N/A Director
David Meadows N/A Dop
Manasvi Gosalia Dejavu Executive Producer
Neelay Shah Dejavu Editor
Wilbur D'costa Mango Jam Studio Executive Producer
Ramy Estephan/Brenton Afonso/Mohammed Al Bittar/Achint Singh Mango Jam Studio Composer/Sound Engineer
Munther Al Sheyyab Y&R Dubai Strategic Planner
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