2015 Winners & Shortlists

FOOTBALL NEVER FORGETS

Short List
BrandTHE COCA-COLA COMPANY
Product/ServiceCOCA-COLA
EntrantY&R DUBAI, UNITED ARAB EMIRATES
CategoryInternet Film
Entrant Company Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency Y&R DUBAI, UNITED ARAB EMIRATES
Media Agency UM MENA Dubai, UNITED ARAB EMIRATES
Production Company DEJA VU Dubai, UNITED ARAB EMIRATES

Brief Explanation

Salem Marwan was one of Saudi Arabia's best goal keepers and a national hero. His career ended tragically after a car accident left him paralyzed from the neck down. This is a true story where Coca-Cola celebrates his contribution to football with a surprise visit from football's most coveted prize - the real FIFA World Cup Trophy. The film was shot documentary style during the FIFA World Cup Trophy Tour by Coca-Cola in Riyadh, Saudi Arabia. Part of the 'World's Cup' Campaign, we wanted to celebrated real people from around the region and their contribution to the game and demonstrate to the people of the region that football is everyone's sport, the World Cup is everyone's trophy, and Coca-Cola is everyone's drink.

Credits

Name Company Role
Shahir Zag Y&R Dubai Chief Creative Officer
Ash Chagla Y&R Dubai Executive Creative Director/Creative Director
Kalpesh Patankar Y&R Dubai Executive Creative Director
Ash Chagla/Mohammed Soleiman/Athina Lalljee Y&R Dubai Copywriter
Nour Deeb Y&R Dubai Art Director
Amin Soltani Y&R Dubai Agency Producer
Emile Atallah Y&R Dubai Group Business Director
Nora Ferneine Y&R Dubai Account Director
Carl Ghossoub Y&R Dubai Account Executive
Subash Mishra Y&R Dubai Post Production Supervisor
Islam El Dessouky Coca/Cola Middle East Integrated Marketing Communications Manager
Amina Ijaz Coca/Cola Middle East Group Brand Manager
Effie Kontopoulou Coca/Cola Middle East Marketing Manager
Tolga Cebe Coca/Cola Middle East Marketing Manager/Middle East
Daryl Goodrich N/A Director
David Meadows N/A Dop
Manasvi Gosalia Dejavu Executive Producer
Neelay Shah Dejavu Editor
Wilbur D'costa Mango Jam Studio Executive Producer
Ramy Estephan/Brenton Afonso/Mohammed Al Bittar/Achint Singh Mango Jam Studio Composer/Sound Engineer
Munther Al Sheyyab Y&R Dubai Strategic Planner
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