| Brand | QATAR2015 |
| Product/Service | MEN'S HANDBALL WORLD CHAMPIONSHIP |
| Entrant | LEO BURNETT DOHA Doha, QATAR |
| Category | Travel, Transport & Tourism, Entertainment & Leisure |
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Entrant Company
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LEO BURNETT DOHA Doha, QATAR
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Advertising Agency
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LEO BURNETT DOHA Doha, QATAR
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Production Company
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STOKED Beirut, LEBANON
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Brief Explanation
The 2015 Men's Handball World Championship will be taking place in Qatar. How can we drive people to go buy tickets to watch the games when handball is barely known in Qatar and the region compared to other sports (football, basketball, tennis, etc…)? To address this issue, we introduced 'Ballheads' representing the different sports, while giving the upper hand for the 'handball head'. Even when the Alien Ballheads came for another galaxy hunting for sport Ballheads, they couldn’t catch the 'handball head' because it was too fast, and definitely faster than all other sport Ballheads. This created very high interest among people to get tickets to watch the games, as well as big awareness for Handball and the Championship.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Sami Saleh |
Leo Burnett |
Managing Director |
| Munah Zahr |
Leo Burnett |
Executive Creative Director |
| Samer Lahoud |
Leo Burnett |
Creative Director |
| Michael Habre |
Leo Burnett |
Associate Creative Director |
| Mohamed Alayat |
Leo Burnett |
Copywriter |
| Jihad Hteit |
Leo Burnett |
Senior Designer |
| Fawzia Jamal |
Leo Burnett |
Communication Director |
| Ameer Zeitouni |
Leo Burnett |
Communication Manager |
| Lara Lynn |
Leo Burnett |
Communication Manager |
| Charbel Aouad |
Stoked |
Executive Producer |
| Rita El Hachem |
Stoked |
Producer |
| Mirna Estephan |
Stoked |
Producer |
| David Popescu |
Hooligan Filmworks |
Director |
| Thodoris Zacharakis |
Th.zacharakis CO |
Dop |
| Alex Ikonomides |
Stoked |
Editor |