Brand EDITA
Product/Service FRESKA
Entrant KAIRO Cairo, EGYPT
Category Foods
Entrant Company
KAIRO Cairo, EGYPT
Advertising Agency
KAIRO Cairo, EGYPT
Production Company
MELON FILMS Cairo, EGYPT
Brief Explanation
Freska is Egypt's iconic wafer brand known for its platform "Be wowed", a catchphrase that is part of Egyptian pop culture.
In the new campaign the "Wow" platform was juxtaposed to the reality of everyday life.
Credits
Hesham Ellabban
KAIRO
Executive Creative Director
Montasser Khalil
KAIRO
Creative Director
Hedy Ismaiel
KAIRO
Writer
Abdallah Ayman
KAIRO
Writer
Amr Eltayeb
KAIRO
Art Director
Sarah Mossallam
KAIRO
Art Director
Sameeh Selim
KAIRO
Head Planner
Mahmoud Dogheim
KAIRO
Account Manager/Planner
Sara El Sherbiny
KAIRO
Planner
Hossam Fawzy
Melon Films
Executive Producer
Sara Hosny
Melon Films
Producer
Omar Hilal
Omar Hilal
Director
Amjad Malki
Amjad Malki
Assistant Director
Quim Miquel
Quim Miquel
Cinematographer
Amr Rabee
Lizard Post
Editor
Ahmed Barakat
G/Lounge
Technical Director/Vfx Supervisor
Hosny Ali
Frequency Sound Design
Sound Design Arrangement