| Brand | MOBILY |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Commercial Public Services |
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Entrant Company
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LOWE MENA Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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LOWE MENA Dubai, UNITED ARAB EMIRATES
|
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Media Agency
|
INITIATIVE Dubai, UNITED ARAB EMIRATES
|
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
|
Brief Explanation
Fallah’s is Mobily’s add-on service for youth only (15-25), you can only subscribe to it if you are within this age bracket. When you subscribe you get free add-ons in the form of free minutes and data that you can use.
Each of our 4 TVC’s depicted a pure Saudi TA relevant situations where they could have avoided a problematic / embarrassing situation if they were Fallah members enjoying the benefit and freebies of these add-ons.
“Saher” is the name of the speeding camera in KSA
in KSA when you are caught speeding a text message is automatically sent to the owner of the car
Credits
| Omar Hilal |
N/A |
Director |
| Fady Fahim |
Lighhouse Films |
Executive Producer |
| Dolly Saidy |
Mint Mena |
Production Consultant |
| Mounir Harfouche |
Lowe Mena Fz Llc |
Chief Executive Officer |
| Khaled Farid |
LOWE MENA FZ LLC |
Regional Marketing/Business Director |
| Ali Alzbdani |
LOWE MENA FZ LLC |
Creative Director |
| Ziad Ghawi |
LOWE MENA FZ LLC |
Business Director |
| Haitham Elmanawati |
LOWE MENA FZ LLC |
Senior Account Manager |
| Mark Lewis |
Lowe MENA |
Executive Creative Director |