2015 Winners & Shortlists

Brief Explanation

Fallah’s is Mobily’s add-on service for youth only (15-25), you can only subscribe to it if you are within this age bracket. When you subscribe you get free add-ons in the form of free minutes and data that you can use. Each of our 4 TVC’s depicted a pure Saudi TA relevant situations where they could have avoided a problematic / embarrassing situation if they were Fallah members enjoying the benefit and freebies of these add-ons. “Lost” is building on the insight of young Saudi males usually going to meet their friends outside the city. These man cave are called “Isteraha” and they are usually outskirts of the city where they meet, watch football games, eat and drink, play video games and do all sorts of activities.