| Brand | EGYPTIAN FOOD BANK |
| Product/Service | PUBLIC SERVICE MESSAGES & CHARITIES |
| Entrant | HIT CREATIVE COMMUNICATIONS Cairo , EGYPT |
| Category | Public Service Messages & Charities |
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Entrant Company
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HIT CREATIVE COMMUNICATIONS Cairo, EGYPT
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Advertising Agency
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HIT CREATIVE COMMUNICATIONS Cairo, EGYPT
|
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Production Company
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THE HOUSE PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
Hunger is not optional
Hunger is a universal feeling weather you are rich or poor
but the difference shows when you realize that " the Rich go hungry by choice & the Poor Go hungry by force "
Watching the day of three needy persons and hearing the day of three well off persons each going through their day facing hunger but not for the same reasons.
A Controversial campaign that hit the hearts of Egyptians
Credits
| Sherine Helal |
Hit Creative Communication |
Managing Director |
| Sameh Farag |
Hit Creative Communication |
Associate Creative Director |
| Nesreen Sadek |
Hit Creative Communication |
Head Of Client Servicing |
| Farah Shawky |
Hit Creative Communication |
Senior Account Executive |