2015 Winners & Shortlists

CHILD ABUSE

Short List
BrandMOBILE TELECOMMUNICATIONS CO., KSC - ZAIN
Product/ServicePUBLIC AWARENESS CSR
EntrantM&C SAATCHI MENA Beirut, LEBANON
CategoryPublic Service Messages & Charities
Entrant Company M&C SAATCHI MENA Beirut, LEBANON
Advertising Agency M&C SAATCHI MENA Beirut, LEBANON
Production Company CITY FILMS Beirut, LEBANON

Brief Explanation

Parents are hard wired to respond on a primal level to the crying of their child; it's instinctual. Taking this fact as point of contrast, the TVC sets out to show that even though the wails of children can cause reactions in the listener ranging from distress to shock and annoyance, the alternative (silence) is so much worse.

Credits

Name Company Role
Samer Younes M/C Saatchi Mena Executive Creative Director
Samer Younes M/C Saatchi Mena Executive Creative Director
Zeina Rohayem M/C Saatchi Mena Associate Creative Director
Zeina Rohayem M/C Saatchi Mena Associate Creative Director
Maya Toutounji M/C Saatchi Mena Art Director
Maya Toutounji M/C Saatchi Mena Art Director
Maral Ghanma M/C Saatchi Mena Copywriter
Maral Ghanma M/C Saatchi Mena Copywriter
Amal Chammas M/C Saatchi Mena Business Director
Amal Chammas M/C Saatchi Mena Business Director
Houssam Labadidi M/C Saatchi Mena Account Manager
Houssam Labadidi M/C Saatchi Mena Account Manager
Aline Zeinoun M/C Saatchi Mena Agency Producer
Aline Zeinoun M/C Saatchi Mena Agency Producer