2015 Winners & Shortlists

LIVE LOVE LEBANON

BrandMINISTRY OF TOURISM LEBANON
Product/ServiceTOURISM
EntrantM&C SAATCHI MENA Beirut, LEBANON
CategoryTravel, Transport & Tourism, Entertainment & Leisure
Entrant Company M&C SAATCHI MENA Beirut, LEBANON
Advertising Agency M&C SAATCHI MENA Beirut, LEBANON
Production Company POST PRODUCTION: THIRD EYE FX Mount Lebanon, LEBANON

Brief Explanation

You’ve seen the news reports. You’ve heard the talk. When it comes to Lebanon, most people abroad have a perception largely guided by the media, which tends to lead with the negative. For a country heavily-reliant on tourism, this perception is more than just a hurdle and had to be challenged. So who better to change your mind about a country than its very own citizens who live and love there? The Ministry of Tourism invited the Lebanese to share their experience of Lebanon with the world by uploading photos and videos with the hashtag #LiveLoveLebanon. This footage was later compiled and edited into a film that spans the entirety of Lebanon’s offerings: from heritage, culture and tradition, to nature, wine trails, and so much more. This is Lebanon as not seen on TV.

Credits

Name Company Role
Samer Younes M/C Saatchi Mena Executive Creative Director
Danielle Metni Chebli M/C Saatchi Mena Associate Creative Director
Ghaleb Cabbabe M/C Saatchi Mena Senior Writer
Maya Toutounji M/C Saatchi Mena Art Director
Maral Ghanma M/C Saatchi Mena Copywriter
Nizar El Hindi M/C Saatchi Mena Head Of Arabic
Shermine Hraoui M/C Saatchi Mena Client Services Director
Myriam Tawil M/C Saatchi Mena Account Director
Frederic Dakouny M/C Saatchi Mena Account Director