2015 Winners & Shortlists

Brief Explanation

For some, 7 years may not seem like a long time. But for young adults and especially teens, it’s the greatest change of their lives. Many have left their adolescence behind and grown into young men. The way they eat, dress, talk and communicate has evolved, and naturally, so have the rules of attraction. The advancement of technology has also affected our relationships. And how we hook up. Thank you Tinder! Today, man needs a new weapon, an upgrade if you will. Axe has heard the call and for the first time in 7 years they’ve upgraded their look and formula to meet all the new challenged that have arisen in the mating game. Welcome to the Axe 'Evolution of Hooking Up' campaign.