2015 Winners & Shortlists

COLOUR EXPERIMENTS THE KINDERGARDEN

Short List
BrandHEMPEL
Product/ServicePAINTS
EntrantMEMAC OGILVY & MATHER Jeddah, SAUDI ARABIA
CategoryInternet Film
Entrant Company MEMAC OGILVY & MATHER Jeddah, SAUDI ARABIA
Advertising Agency MEMAC OGILVY & MATHER Jeddah, SAUDI ARABIA
Production Company UMBRELLA Budapest, HUNGARY

Brief Explanation

In the film we showed how different colours can effect the mood and behaviour of children. We painted a Kindergarden room in red and light blue on two consecutive days, we asked children to play any way they want. The results showed that the red room created more fights, while the light blue room made kids collaborate more.

Credits

Name Company Role
Attila Nyeki Memac Ogilvy Executive Creative Director
Mahmoud Eissa Memac Ogilvy Associate Creative Director
Laszlo Csaki Umbrella.tv Director
Omer Azeem Memac Ogilvy Planning Director
George Serhan Memac Ogilvy Art Director
Nadim Basna Memac Ogilvy Planner
Mohammad Al Mohaisen Memac Ogilvy Senior Copywriter
Umbrella.tv Additional company
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