2015 Winners & Shortlists

#DRONECHASE

BrandAL-FUTTAIM MOTORS LEXUS
Product/ServiceVEHICLE LAUNCH
EntrantGMASCO Dubai, UNITED ARAB EMIRATES
CategoryInternet Film
Entrant Company GMASCO Dubai, UNITED ARAB EMIRATES
Advertising Agency GMASCO Dubai, UNITED ARAB EMIRATES
Production Company AIR3 Dubai, UNITED ARAB EMIRATES

Brief Explanation

The film follows a ‘making-of’ style, to lend a sense of authenticity to it – ‘did this actually happen or…’? is the response we were going for from the viewers. The essence of the idea is an exhilarating ‘Drone-chase’ led by the new Lexus RC F. The scene is set against the backdrop of winding and scenic roads in Jabal al Jais (RAK), where the Lexus RC F is challenged by a young drone ‘expert’ to outrun his agile, tech-advanced, mega- drone. The self-assured ‘drone expert’ is confident that no performance car can outrun his customized mega-drone and he openly challenges the Lexus team to have their new powerful, RC F to try to do so. There are several mesmerizing moments that take place during the chase which leave the viewer at the edge of his seat, wondering what will happen next. The film tails out, leaving the winner ambiguous and allowing the viewer to build their own interpretation of what happens.

Credits

Name Company Role
Rishad Lawyer GMASCO Creative Director
Kiran Rao GMASCO Art Director
Apeksha Arora GMASCO Account Manager
Emma Hutchman GMASCO Account Director
Hossam Mahgoub GMASCO Account Executive
Husain Cherawala GMASCO Digital Account Manager
Sydney Lobo GMASCO Digital Art Director
Ameen Jaber Al/Futtaim Motors Lexus Marketing Manager
Links
Entry URL