2015 Winners & Shortlists

Brief Explanation

In short; vampire cars. Yes, vampire cars… this was our inspiration for this commercial script and also the hook we needed to engage our adrenalin-seeking consumers. The commercial starts of with a dark deserted city. Suddenly you see a Toyota TRD waking up from its slumber – The car engine comes to life with a roar and the car slowly pulls away into the darkness. As the commercial continues you see more and more Toyota TRD’s coming to life. Eventually it’s revealed that all cars are coming together to witness and compete in a Need for Speed style race, in an empty cement parking lot. Finally all the cars leave in a dash, just like vampires, rushing back to their hiding places before the sun rises again… Toyota TRD: Push your limits END