2015 Winners & Shortlists

WALK OF LIFE

BrandL' AZURDE
Product/ServiceJEWELLERY
EntrantFP7/RUH Riyadh, SAUDI ARABIA
CategoryInternet Film
Entrant Company FP7/RUH Riyadh, SAUDI ARABIA
Advertising Agency FP7/RUH Riyadh, SAUDI ARABIA
Production Company ALLEYCAT Beirut, LEBANON

Brief Explanation

Our task was to create a film for L’azurde - a Saudi jewelry brand - featuring various collections and linking them to different occasions. Marketing Jewelry to women in KSA has always been a challenge, especially finding balance between traditional conservative views and the need to stand out, and even attract attention by accessorizing a cultural dress code… With a shoestring budget, and the challenges of a Saudi brand telling a Saudi Love Story, we created the… “Walk of Life” A story told by hands. ‘Walk of Life’ is an emotional love story of two people told by jewelry, using hands to personify characters to deliver the narrative. In conclusion, The Walk of Life came to be with grace, elegance and looking more like a stroll in the park.

Credits

Name Company Role
Dany Azzi FP7/RUH Creative Director
Ounsy Nassar FP7/RUH Art Director
Najla Alolayan FP7/RUH Copywriter
Fares Zoughaib FP7/RUH Head Of Digital Unit
Tony Haswani Alleycat Director/Art Director
Elias Haswani Alleycat D.o.p.
Ricardo Tohmé Alleycat Art Director
Rim Shamy Alleycat Post Producer
Elie Banna Alleycat Post Producer