2015 Winners & Shortlists

Brief Explanation

For decades, Nissan Sunny has been one of the most popular cars in the region. The challenge for the launch of the new model was to establish a clear positioning. We found a connection - Like driver, Like car. Creating a communication platform ‘Ready for Anything’, we brought out the selfless character of the Sunny driver which was complemented by the multi-faceted abilities of the Sunny. For the first time, Nissan commissioned tailor-made tvcs that spoke to different ethnicities, rather than markets - Saudi, Mediterranean and Asian. The insight was that the Sunny driver is always there for his friends and family, and we dramatized it through each of the spots where the Sunny comes to the rescue of those in distress. Sensitive and light-hearted, they’re a true reflection of the best qualities of our target audience.