2015 Winners & Shortlists

CROSSING THE FINISH LINE

BrandDUBAI SPORTS CITY
Product/ServiceREAL ESTATE INVESTMENT
EntrantMBLM Dubai, UNITED ARAB EMIRATES
CategoryFinancial Products & Services
Entrant Company MBLM Dubai, UNITED ARAB EMIRATES
Advertising Agency MBLM Dubai, UNITED ARAB EMIRATES
Media Agency BPG MAXUS Dubai, UNITED ARAB EMIRATES

Brief Explanation

Dubai Sports City is home to a thriving community where people work, play, learn and live. This television commercial creates a link between the development’s reputation for its successful sporting facilities and a place where families find success in life. The commercial shows that families living in Dubai Sports City are enjoying a supportive community that cheers each other on for all accomplishments, big or small, no matter if it’s on the field or off. And, in addition to this, they have easy access to all the sporting amenities that facilitate a healthy lifestyle and lead to a happy, fulfilling life.

Credits

Name Company Role
Jae/Yong Hwang MBLM Partner
William Shintani MBLM Partner
Matt Van Tassel MBLM Content Strategist
Ashwin Kulothungun MBLM Senior Interactive Designer
Zia Ahmed MBLM Jr. Motion Graphics Designer
Luciana Thiesen MBLM Account Manager