2015 Winners & Shortlists

SHARE A COKE CAMPAIGN

BrandCOCA-COLA
Product/ServiceCOCA-COLA
EntrantFP7/CAI Cairo, EGYPT
CategoryDrinks
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Production Company FILM MARSHALS Cairo, EGYPT
Production Company 2 AROMA Giza, EGYPT

Brief Explanation

Ramadan is a time to unwind and reconnect with old friends and family. It is a time when people get together and feast on heaps of mouthwatering delicacies. With it’s new campaign “Share a Coke with Your Loved One”, Coca-Cola customized its cans with calligraphed names, nicknames, family titles and group relations motivating and pushing people to get in touch with their loved ones and share with them personalized cans with their names on them. We created a fresh and catchy song to help introduce our campaign “Share a Coke” in an innovative manner that would grasp the attention of a diverse target, with a special focus on youth. Starring more than 30 individuals – young, old, man and woman – including a long line of acting, music and football celebrities, our song enticed people to take the initiative to go buy a personalized can to share with their loved one(s). The lyrics are composed solely of the names and titles. The song is a fusion of funk, hip-hop and acid jazz, which was later altered via an auto-tuning technique to give it a fresh and modern twist.

Credits

Name Company Role
Ahmed Hafez FP7/CAI Executive Creative Director
Marwan Younis FP7/CAI Associate Creative Director
Ahmed El Refaey FP7/CAI Senior Copywriter
Sherief Youssef FP7/CAI Art Director
Ezzat Soliman FP7/CAI Senior Grapic Designer
Heba Radwan FP7/CAI Head Of Production
Ashraf Hosafy FP7/CAI Tv Producer
Inas Nagi FP7/CAI Tv Producer
Mahmoud Enayet FP7/CAI Post Production Supervisor
Mai El Rawi FP7/CAI Account Executive
Ahmed Fayez FP7/CAI Business Unit Head
Magued Farahat FP7/CAI Account Director
Ahmed Youssef FP7/CAI Account Manager
Yara Walid FP7/CAI Account Executive
Marc Hadiifi N/A Director
Youssef Ayoub Coca/Cola Atlantic Industries Senior Brand Manager
Karim Samir Coca/Cola Atlantic Industries Brand Manager
Malak Gomaa Coca/Cola Atlantic Industries Assistant Brand Manager
Mariam Ibrahim FP7/CAI Senior Grapic Designer
Heba Safey FP7/CAI Senior Grapic Designer