2015 Winners & Shortlists

160 YEARS CONNECTING EGYPTIANS

BrandTELECOM EGYPT
Product/ServiceGENERIC JINGLE
EntrantADVANTAGE CAIRO, EGYPT
CategoryCommercial Public Services
Entrant Company ADVANTAGE CAIRO, EGYPT
Advertising Agency ADVANTAGE CAIRO, EGYPT
Production Company FILM MARSHALS Cairo, EGYPT

Brief Explanation

Telecom Egypt is one of the oldest telecommunication companies in the world with a history of 160 years. In this commercial we drew a parallel of the achievements that both TE and Egypt have accomplished by illustrating how telecommunication has a played a role on a personal and historical manner in the lives of all Egyptians The song was composed especially for this occasion by a renowned band called Cairokee that achieved great recognition after the revolution in 2011. The emotional impact that this television commercial had on Egypt was such that it was viewed by over 3.3 million people online in less than three weeks.

Credits

Name Company Role
Hazem Hussein Advantage Marketing/Advertising Chief Creative Officer
Tamer El Ezaby Advantage Marketing/Advertising Executive Vp
Arkadio Cesar Advantage Marketing/Advertising Executive Creative Director
Mahmoud Hosni Advantage Marketing/Advertising Associate Creative Director
Sherin Moustafa Advantage Marketing/Advertising Account Director
Mariam El Touny Advantage Marketing/Advertising Account Supervisor
Ramy Badr Advantage Marketing/Advertising Associate Creative Director
Hamdy Abdel Rahman Film Marshalls Art Director
Charline Maalouf Advantage Marketing/Advertising Account Executive