2015 Winners & Shortlists

LOST MORALS (ICE CREAM)

BrandHOUSEHOLD CLEANING PRODUCTS CO. OF EGYPT
Product/ServiceCLOROX POWDER
EntrantADVANTAGE CAIRO, EGYPT
CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company ADVANTAGE CAIRO, EGYPT
Advertising Agency ADVANTAGE CAIRO, EGYPT
Production Company FILM MARSHALS Cairo, EGYPT

Brief Explanation

Very few things tarnishes the way parents see their children more than that first moment when they realize that the kids are not as innocent as they thought. It literally takes parents by surprise because often it happens as an spontaneous expression that stick on their minds like a bad smudge, irrevocable and there to stay. Although mostly it is always an innocent mistake, the enduring memory of the event will invariably lingers on their minds like a permanent smear on one's favorite t-shirt. Fortunately your favorite garments don't have to suffer the same faith; Clorox Power will restore your stained garments to their original bliss.

Credits

Name Company Role
Hazem Hussein Advantage Marketing/Advertising Chief Creative Officer
Tamer El Ezaby Advantage Marketing/Advertising Executive Vp
Arkadio Cesar Advantage Marketing/Advertising Executive Creative Director
Mahmoud Hosni Advantage Marketing/Advertising Associate Creative Director
Mark Wageeh Film Marshalls Art Director
Sherin Moustafa Advantage Marketing/Advertising Account Director
Mohamed El Kalawi Film Marshalls Production Director