2015 Winners & Shortlists

LYING GIRLFRIEND (TOMATO SAUCE)

BrandHOUSEHOLD CLEANING PRODUCTS CO. OF EGYPT
Product/ServiceCLOROX POWDER
EntrantADVANTAGE CAIRO, EGYPT
CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company ADVANTAGE CAIRO, EGYPT
Advertising Agency ADVANTAGE CAIRO, EGYPT
Production Company FILM MARSHALS Cairo, EGYPT

Brief Explanation

Children grow up but unfortunately sometimes inappropriate behaviors find a way to set in, like lying for example. For parents the first time they hear one of their kids being dishonest is always a shock. It's a bad mark that is really difficult to wipe from your memory, more than probably staying there for life, like an oily stain on a good shirt. Well, at least a shirt would be fine because now there is new Clorox Powder.

Credits

Name Company Role
Hazem Hussein Advantage Marketing/Advertising Chief Creative Officer
Tamer El Ezaby Advantage Marketing/Advertising Executive Vp
Arkadio Cesar Advantage Marketing/Advertising Executive Creative Director
Mahmoud Hosni Advantage Marketing/Advertising Associate Creative Director
Mark Wageeh Film Marshalls Art Director
Sherin Moustafa Advantage Marketing/Advertising Account Director
Mohamed El Kalawi Film Marshalls Production Director